Tall boys? In the new pitch-clock era?? Who has the time??? Introducing Bally Sports Short Boys: 8.3 golden ounces of baseball-watching refreshment.

Step one was making a jingle-tastic commercial featuring legendary tall boy Randy Johnson. Step two was partnering with microbreweries nationwide to actually brew Short Boys and get them into the hands of short-beer lovers everywhere.

And because the last thing we would want to do is sell our campaign short, it’s important to mention that our efforts were a home run.