What happens here, stays here.® … Five simple words created exclusively for the Las Vegas Convention and Visitors Authority by R&R that changed the face of marketing forever.

It is solidified in popular culture, featured in movies, television, art and books. And quoted by celebrities, comedians, politicians and visitors. Even if you’ve never been to Las Vegas, you know it and it is part of your life.

More importantly, no tagline in history has influenced consumer behavior like What happens here, stays here, a feat achieved without even showcasing the destination itself. Not only did it drive record visitation to the tune of 42+ million a year, it also drove increased spending and a desire for a heightened travel experience. And it changed the way visitors acted before, during and after their trip by fueling their imaginations and their sense of adventure.

Live casinos have revolutionized the online gambling scene, garnering widespread popularity among enthusiasts, including a significant player base in Australia. This popularity stems from the unique blend of real-time interaction and convenience that live casinos offer.
The allure of live casinos for Australian players is multifaceted. Primarily, the real-time interaction with live dealers brings a human touch to online gambling. This aspect is particularly appealing as it replicates the social atmosphere of a traditional casino, allowing players to engage with dealers and sometimes even other players. This interactive element enhances the overall gaming experience, making it more engaging and authentic.
Another key factor contributing to the popularity of live casinos in Australia is the convenience they offer. Players can enjoy the thrill of their favorite games, such as blackjack, roulette, and baccarat, in real-time, without leaving the comfort of their homes. This convenience is further bolstered by advanced streaming technology, ensuring high-quality visuals and fluid gameplay, which is crucial for maintaining the live casino’s appeal.
Transparency and trust also play a significant role in the popularity of live casinos among Australian players. The ability to see cards being dealt and roulette wheels spinning in real-time instills a sense of fairness and trust, distinguishing live casinos from standard online casino games.
For Australian players looking to explore the world of live casinos, https://casinoau10.com/live/ emerges as a comprehensive resource. This platform is dedicated to providing Australian players with all the necessary information about live casinos. From detailed game guides to strategies and tips for maximizing the live casino experience, casinoau10 caters specifically to the needs and interests of Australian players, ensuring they are well-equipped to navigate the exciting and immersive world of live casino gaming.
In conclusion, the blend of real-time engagement, convenience, and trustworthiness has made live casinos immensely popular in Australia. With resources like casinoau10, Australian players have access to essential information and guidance, enhancing their live casino experience and enjoyment.

“A Stroke of Marketing Genius.”

The New York Times

It’s hard to imagine Las Vegas if What happens here, stays here never existed. It transcended marketing, becoming a talisman that transformed and propelled the city forward to what it is today. From unprecedented market growth to the world’s biggest conventions, from the Entertainment Capital of the World to The Greatest Arena on Earth,™ What happens here, stays here became a global powerhouse that attracted interest from every corner of the planet. And it continues to change the face of the Strip by inspiring the product itself.

“A Cultural Phenomenon.”


Today, Las Vegas is on the cusp of forever changing the way people experience live sports and entertainment, with a Stanley Cup Champion NHL team, the Las Vegas Raiders, the Champion WNBA Las Vegas Aces, The Sphere, The Big Game upcoming, and Formula One all happening in 2024 with Major League Baseball and the NBA not far behind.

not a video

The American Association of Advertising Agencies featured “What happens here, stays here™” in The Madison Avenue Advertising Walk of Fame. The campaign won over such formidable competitors as Nike’s “Just Do It,” Capital One’s “What’s in Your Wallet?” and DeBeers’ “A Diamond Is Forever”.

Thanks in large part to five simple words and the work that continues to build on that legend.

In a recent study, 81% of respondents aware of the LVCVA’s advertising cited that it had a positive impact on their likelihood to visit. But that’s just the tip of the iceberg:


Visitors a year


Increase in daily hotel rates


Year-round occupancy.
The national average is 67%

Game-changing. Results driven.

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