Las Vegas, host to Super Bowl LVIII, is a city purpose-built for excessive celebration. Unfortunately, the NFL continues to fine and penalize players for just that. We believe, in Vegas, everyone should be able to celebrate freely no matter if they are on the Strip, in the stands, or on the field.

We let our stance be known to the sports world with a campaign that launched with a petition at Change.org/Celebration. We took things further by teaming up with the NFL’s most legendary celebrator and a Grammy-nominated artist to release a music video showcasing what Las Vegas is all about. Excessive Celebration by Tobe Nwigwe ft. Ochocinco.