Sometimes, a technological advancement comes along that fundamentally alters how people live their lives. The Bally Sports screen saver was one of those advancements … for stressed-out hockey fans who tend to chuck remotes at their TVs.

Leading up to the Stanley Cup Playoffs, we promoted the screen saver (which was definitely not just a repurposed pool arm-floaty thing we slapped our logo on) with a short film, and by getting them into the hands of as many stressed-out hockey fans as we could.

TVs were protected, and hockey fans were given a less destructive way to vent their blown-lead frustrations.