Southern Nevada Water Authority (Reality Check)
comes with a hard
Keeping the conservation message top-of-mind thanks to a local NHL sports celebrity
What we did
As the drought continues in the desert southwest, water conservation messaging is a priority for the Southern Nevada Water Authority. Getting the community to pay attention to mandatory watering restrictions is where R&R Partners shines.
With the help of Vegas Golden Knights’ “enforcer,” Ryan Reaves, R&R’s lighthearted campaign offers a friendly reminder of what might happen if community members don’t follow summer watering restrictions and adjust their watering clocks. From stricter enforcement to watering fines, messaging clearly hit its target and resulted in a 22% reduction in water waste year-over-year.
reduction in water waste year-over-year