Southern Nevada Water Authority (Reality Check)

Wasting water
comes with a hard
“reality check”

Keeping the conservation message top-of-mind thanks to a local NHL sports celebrity

As the drought continues in the desert southwest, water conservation messaging is a priority for the Southern Nevada Water Authority. Getting the community to pay attention to mandatory watering restrictions is where R&R Partners shines.

The Work

With the help of Vegas Golden Knights’ “enforcer,” Ryan Reaves, R&R’s lighthearted campaign offers a friendly reminder of what might happen if community members don’t follow summer watering restrictions and adjust their watering clocks. From stricter enforcement to watering fines, messaging clearly hit its target and resulted in a 22% reduction in water waste year-over-year.

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Billboard placement for Southern Nevada Water Authority water conservation advertising campaign

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The Results


reduction in water waste year-over-year