in a foreign market
An American car hits European crossroads.
The challenge was straightforward. R&R Partners needed to establish Ford as the automotive powerhouse it is in America in a foreign market dominated by luxury brands. R&R Partners knew it had the horsepower, so it launched the Ford Vignale.
To support the launch, R&R Partners developed a fully responsive website, implemented experiential marketing activations, and paired rich creative media to launch Ford’s first luxury sedan overseas. Due to the campaign’s international success, Ford launched four additional car models in Ford’s European market.
additional models launched over 2 years