Democratic Senatorial Campaign Committee
that spark action
Inspiring African American and Latino millennials to cast their vote
What we did
It took a powerful message, straightforward approach and accurate positioning to help the Democratic Senatorial Campaign Committee encourage African American and Latino millennials to vote. R&R took this critical issue to social media by joining the conversation rather than starting a new one. By crafting authentic messaging and using public relations to ignite influencers, our campaign resonated.
The impact was immediately apparent, earning over 3.6 million media impressions and garnering the attention of rapper and cause-oriented influencer, Common. His spontaneous post on Twitter encouraged his followers to get on board, and they did.
earned media impressions