not grounded in facts.
Overcoming the roar of a misleading news story
What we did
It’s amazing what a misleading story aired by a national broadcaster can do to the reputation of a successful, low-fare airline. Within hours, an increase in cancellations and a decline in bookings threatened to put Allegiant Air’s operations in jeopardy.
R&R shifted into crisis management mode to immediately pivot the conversation and change the perception of the brand. Our campaign strategy was straightforward and honest: Showcase the airline’s most valuable assets, its passengers, and let them tell their real-life stories and what the airline affords them to do – travel.
With the campaign launch, it was as if the news story never happened. Bookings jumped 37% and new digital users climbed by 34%. Eighty million fliers later, Allegiant continues doing what it does best – getting passengers safely to their destinations.
increase in bookings
increase in digital users