Boeing Business Jets
Boeing Business Jets (BBJ) came to us seeking an elevated website that seamlessly captured the essence of the brand and the experience you have when flying their aircraft.
The task was to create an engaging and dynamic website that effectively highlights the private aircraft offered by Boeing Business Jets. Our goal was to increase awareness of the brand in the market and ultimately increase sales.
We started by refreshing the brand identity and refining the overall look and feel of the existing brand elements to differentiate Boeing Business Jets from the competitors. We created a site that felt luxurious yet easy to navigate and allowed our target audiences to find the information they needed.
Visitors are immediately drawn into four categories where they can learn more about each of the planes within the portfolio.
Simple animations showcase key differentiators and features of each model.
Finally, we created a custom, interactive globe that allows users to compare mileage ranges of each plane departing from major cities around the world.
Year to date, we’ve seen the site resonating with target audiences (76% engagement rate). The average visitor spends more than four minutes exploring the site.
4:37min
Average time on site
76%
Engagement rate