Turning that vision into a tangible reality, we built out concepts and brought the partnership to life. We crafted a three-part campaign showcasing Carrie’s nonstop life with family, friends and fans, inspiring viewers to follow in her footsteps. This integration reinforced the idea that with the Allways Rewards Visa card, which offers cardholders rewards and flexibility, everyone can live their best Nonstop Life.
As Allegiant prepared to launch its Allways Rewards Visa® card, it sought to elevate its message of affordable, nonstop air service by partnering with country music star Carrie Underwood. Hailing from Checotah, OK, Carrie is a small-town girl turned celebrity entertainer, mother, wife and entrepreneur. Her small-town roots and vibrant, nonstop lifestyle made her an ideal ambassador for Allegiant, which enables travelers to live their best Nonstop Life® with low fares and nonstop flights.
This creative partnership inspired travelers to pursue meaningful connections and adventures with the help of Allegiant and the Allways Rewards Visa card.
Our new addition to her campaign highlights her authenticity while featuring the many benefits of the Allways Rewards Visa® card. MOMENT OF TRUTH is exactly what you would expect from an entertainer known for being a full-time mom devoted to family and friends. It’s sincere while also making fun of traditional advertising. Carrie, as always, is keeping it real.
The campaign also features more authentic moments with Carrie as she talks about different aspects of her life and what is important to her.
The Allways Rewards Visa® card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.