The tag line and work that changed the face of tourism marketing, drove visitation in record numbers, increased spend and became an indelible part of pop culture, were just a springboard for all we do for the destination. It’s our work behind the tag line that helped change the skyline of the city and steward it through difficult times.
It’s hard to imagine Las Vegas if What happens here, stays here® (WHHSH) never existed. It transcended marketing, becoming a talisman that transformed and propelled the city forward to what it is today. From unprecedented growth to airline development to the world’s biggest conventions, WHHSH became a global powerhouse that attracted interest from every corner of the planet. And it continues to change the face of the Strip by inspiring the product itself; see Sphere.
Unlike traditional agencies, R&R is intimately involved in almost every aspect of Las Vegas’ growth, development and crisis management. We worked behind the scenes to bring in the NHL Golden Knights, build Allegiant Stadium, acquire the Las Vegas Raiders and, ultimately, bring F1 to the destination. And we helped organize and implement efforts during all the city’s toughest moments, including the 1 October shooting and the pandemic.
“A Stroke of Marketing Genius.”
The New York Times
It takes more than a tag line or great advertising to grow a brand. It takes a partner who is there for everything that’s needed. A partner for the big picture.
“A Cultural Phenomenon.”
AdAge
In a recent study, 81% of respondents aware of the LVCVA’s advertising cited that it had a positive impact on their likelihood to visit. But that’s just the tip of the iceberg:
42M+
Visitors a year
23%
Increase in daily hotel rates
87%
Year-round occupancy.
The national average is 67%
Game-changing. Results driven.
Recent Campaigns
