Boeing 787 Dreamliner
Breaking records
with Boeing
Launching the most successful commercial aircraft in aviation history
What we did
Categories
We set flight with Boeing to create an aviation activation, unlike anything the industry had ever experienced. R&R Partners united unconventional mediums and technology to influence commercial buyers, create consumer preferences, and generally blow away the expectations of an entire industry.
The Work
We launched Boeing’s 787 Dreamliner by using unconventional mediums. Through VR, 360 video, live webcasts, and data-fueled applications, we crafted an unforgettable virtual experience for potential consumers. In the end, Boeing’s 787 Dreamliner skyrocketed as the most successful launch for a commercial aircraft in aviation history.
The Results
$175B
in sales
553
Dreamliners in the air
58
customers
6 continents