Decarbonizing aerospace and reaching net-zero emissions by 2050 is THE most important initiative in Boeing’s history. Boeing has made modern jet travel a reality, helped defend freedom around the world, and made space exploration possible, but as it takes decisive action toward achieving this sustainability goal, it turned to R&R, its trusted partner for over two decades.
We were challenged with showcasing Boeing’s sustainability efforts with distinct, yet complementary, work. It needed to be compelling, consistent and visually stunning. Most of all, it needed to launch the brand’s future.
From color palette, iconography, shape use, photography and key messaging, to brand videos and a complete website to ensure that no matter the medium, creative and communication were consistent, R&R was able to achieve a comprehensive visual identity that launched during Boeing’s first-ever Sustainable Aerospace Together Forum, as well as at the Paris Air Show.
Since the launch of the web portal, Boeing has experienced incredible engagement:
47%
Increase in total users
44%
Engagement rate
