National Governors Association
When a targeted
campaign and expert
timing hit the mark
Using a media mix to communicate with Washington
As the National Governors Association (NGA) prepared to welcome 22 new governors to the ranks, R&R's innovation team saw the opportunity to maximize visibility for the association while strategically targeting other key audiences.
Using social media, a paid media splash at Washington’s National Airport, an on-site digital campaign at NGA’s winter conference, and a projection mapping activation on a historic building in downtown D.C., we were able to reach the governors, members of Congress, the Administration and Washington’s beltway audience.