A new approach to aviation
With modern regional jets offering customers cramped accommodations and leaving them wanting more, Mitsubishi saw it as an opportunity. R&R Partners’ job was to generate publicity around the launch of Mitsubishi’s new regional jet.
R&R Partners started by researching the international target customers for this new product and created a brand platform that would resonate with them. We then developed a suite of core visual assets to bring every aspect of the plane to life. Those assets spawned an international press blitz, letting the industry know that, “The world’s about to have its next favorite jet.”
website engagements in the first month
average click-through rate on display ads