Modernizing jets
with Mitsubishi

A new approach to aviation

What we did

With modern regional jets offering customers cramped accommodations and leaving them wanting more, Mitsubishi saw it as an opportunity. R&R Partners’ job was to generate publicity around the launch of Mitsubishi’s new regional jet.

The Work

R&R Partners started by researching the international target customers for this new product and created a brand platform that would resonate with them. We then developed a suite of core visual assets to bring every aspect of the plane to life. Those assets spawned an international press blitz, letting the industry know that, “The world’s about to have its next favorite jet.”

desktop mock of Mitsubishi new website for regional jet advertising campaign

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Fuel efficiency creative for Mitsubishi regional jet launch and campaign

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Infographic used in global Mitsubishi regional jet marketing campaign

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The Results


website engagements in the first month


average click-through rate on display ads