LVCVA – VR Art


A truly Vegas
VR experience

Vegas inspires artists across all borders and mediums

What we did

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Las Vegas is known for many things, but each perception and experience is completely unique and personal. We embraced this concept to promote the city’s infinite and judgment-free possibilities for the LVCVA at Miami Art Week. To pull off our vision, we partnered with five influential artists from all over the globe and encouraged them to tell a visual story of their own Vegas interpretation. Fafi, Beeple, Signalnoise, Adhemas and Insa each created a thematic, immersive art performance that we called Vegas: Alter Your Reality. The 360-degree experiences were showcased in five themed rooms, each tailored to the individual artist’s vision.

During the four-day activation at Miami Art Week, there were 11,837 total views in the VR headsets, and 23,662 minutes were spent viewing the five two-minute experiences. Aside from the numbers, the overall tone from those who experienced the creative was positive − many of them shared that they loved the experiences, watched several times, and left with a different view of Las Vegas. Another common reaction was the freedom that the headsets provided. After the show, the mesmerizing VR videos were rolled out on Facebook and YouTube, as well as on a curated Vegas VR app.

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Rendering from VR Art Event for Las Vegas

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Entrance to Miami Art Week launch of the LVCVA VR experience

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People using the VR goggles at Miami Art Week for LVCVA launch

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VR Screengrab for LVCVA launch

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VR Designer showing development of VR art for LVCVA

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More people at Miami Art Week experiencing LVCVA VR

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The Results

12K

live views

24K

minutes spent viewing