Rebranding Grupo Posadas resort collection
Grupo Posadas’s Fiesta Americana Resort Collection needed a rebrand to attract more U.S. visitors. With that one goal in mind, R&R set out to give the collection the facelift it was seeking: Create a new brand, one that that envisioned the lush exotic allure of Mexico and what Posadas truly represents.
Using insights from research, R&R developed a new brand platform and a new name – La Colección. The new name was created to inspire, compel and allure American audiences to vacation in Mexico. Through a highly targeted media and publishing plan and an editorial-styled landing page, the campaign was brought to fruition.
unique website visitors in first 6 months
in bookings from the U.S.