CDOT – Pedestrian Safety


Left Behind – Pedestrian Safety

Highlighting the emotion behind pedestrian crashes

In 2019, there were 76 pedestrian fatalities in Colorado, up from 40 fatalities in 2010. The 2020 Pedestrian campaign aimed to highlight the aftermath and devastation of a pedestrian fatality emotionally. The campaign, “Left Behind,” focused on the personal belongings left behind after a pedestrian crash, and called attention to the fact that these physical items are only the beginning of what is left behind when someone is lost to a pedestrian crash (family, friends).

To raise awareness of pedestrian safety in Colorado and garner earned media coverage, 76 pairs of shoes were collected to align with the campaign visuals. These shoes were used as a powerful visual at a press conference held at Union Station, a highly trafficked area. The press conference included community partners, victims/survivors, the Denver Police Department and others. Multiple TV stations sent crews to cover the press conference and stayed afterward for additional interviews.

The campaign was featured on billboards in Colorado Springs and the Denver Metro area. It also appeared on RTD Bus and Rail, at bus shelters, and on social media statewide.

View full screen>

View full screen>

View full screen>

View full screen>

View full screen>

View full screen>

The Results

31

placements

160.5M

impressions

$143K

in publicity value