Anheuser-Busch: Stella Artois
uses technology to
Imagine a world without clean water via augmented reality
Refined Belgium pilsner, Stella Artois, developed the Better World Campaign to provide access to clean water to more than 1.7 million people in the developing world. To generate more awareness of this devastating issue and its #PourItForward initiative, the brewer turned to R&R for help. By developing an augmented reality experience to tell the story of what it’s like living without clean running water, we were able to emphasize the seriousness of this plight.
Using striking watercolor art imagery that closely matches Stella Artois’ retail packaging, we developed a 3D world showcasing the daily water journey for many people. Initiating the experience with a QR code, users are led by campaign ambassador, Matt Damon, through a rich, artistic narrative that drives awareness and action. Users spent over nine minutes interacting with this AR experience.