Traditionally, healthcare advertising outlines quality care, advanced technology, new facilities and top providers you can trust. Intermountain Health believes in doing things differently. Intermountain wants to be your partner in health not just in good times and in bad, but at all times. Intermountain wants to help patients achieve their health goals the way they want to achieve them, offering long-term partnerships that emphasize caring, preventative healthcare.
At R&R, we recognized and highlighted the value of the personal partnership Intermountain offers to each of their patients. A partnership that extends beyond the patient and into their entire community.
And as a nonprofit, instead of answering to shareholders, Intermountain is able to reinvest money into areas that are often overlooked, like behavioral health.
To that effect, R&R represented the caregivers at Intermountain as an essential part of the daily fabric of one’s life, very much like a coach, mother, father, sister – basically anyone in your circle of support. Because Intermountain believes healthcare is a shared responsibility between your caregiver and you – a true partnership.
Focusing on Intermountain’s dedication to being an active part of patient’s lives and communities in order to help them live their healthiest lives possible has significantly increased awareness and consideration of Intermountain and has raised in preference across Denver, Las Vegas, Salt Lake City and Montana, especially with primary healthcare decision-makers.
Celebrating how Intermountain approaches one of life’s most important partnerships can and will lead to more and more people realizing that when it comes to living your healthiest life possible, there’s no reason you should ever feel alone.
