What happens here, stays here.
There are few campaigns that get more press from not running then running. What happens here, stays here is one of them. After being denied inclusion in the SuperBowl a media firestorm began. The campaign had created a buzz and the first ad was now being run as a news story versus commercial.
It’s been 10 years since the launch of What happens here, stays here. A lot has changed in those 10 years but what has not is the need - no mandate - not to speak about what you or anyone else did while in Vegas.
And while people may not be talking about what they did here, the phrase "What happens here, stays here." has been and continues to be talked about… a lot.