Value of Water

“It’s a desert out there.” Sometimes it’s necessary to remind our audience of what are seemingly the most obvious things. This campaign is one of those times. Everyone in Southern Nevada is living in a desert. Therefore, nothing – nothing – is more important to our way of life and our future

than a reliable supply of safe, fresh water. In an environment where drought is the status quo, that is a difficult – and expensive – proposition. Yet, because water is the one resource we literally cannot live without, it is also essential.

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