Las Vegasdotcom

The man, the legend, the website

The original website for the Las Vegas Convention and Visitors Authority, VisitLasVegas.com, was getting an overhaul. First off, a brand new booking engine. Second, a new name, LasVegas.com. We needed to create a campaign exciting enough to compel visitors to visit the site and book a trip. Building on an existing platform sounds simple.

But there are hundreds of websites for booking a trip to Las Vegas, along with the inherent confusion over the new name to get past. So it was a formidable task.

LasVegas.com

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