The man, the legend, the website
The original website for the Las Vegas Convention and Visitors Authority, VisitLasVegas.com, was getting an overhaul. First off, a brand new booking engine. Second, a new name, LasVegas.com. We needed to create a campaign exciting enough to compel visitors to visit the site and book a trip. Building on an existing platform sounds simple.
But there are hundreds of websites for booking a trip to Las Vegas, along with the inherent confusion over the new name to get past. So it was a formidable task.LasVegas.com