To celebrate the McRib’s triumphant return, we built a lens that turned Snapchatters into dancing McRib elves. (Think JibJab, but saucier.) Users could also pull in friends or family from their camera roll as dancing partners to their BBQ. The rest was a dance into McHistory.
WE MAKE CULTURE STIMULANTS!
House of V is here to make the future more human, connected and creative.
With deep expertise in AI and immersive tech, along with direct collaborations with platforms like Meta, TikTok and Snapchat, we bring brands and audiences closer together through digital experiences that feel personal, timely and impossible to ignore. As R&R’s innovation engine, House of V is driven to blur the lines between tech and storytelling, transforming emerging capabilities into unforgettable brand moments.
This collab with Meta and Ray-Ban gave cool hunters a way to find their perfect pair of shades. We built an interactive lens that lets users try on 3D models of Ray-Ban’s top styles in three sleek colorways. It was like a fashion test-drive, with 360° views of every design. Anyone could flex their new look in the metaverse.
Welcome to the fully-immersive, augmented reality world we’ve created to explore the magic that happens when a cultural icon and a fashion icon come together. Lenny Kravitz is the new face of Y Fragrances for YSL Beauty. This is their shared vision.
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